Constructing Authentic Brand Identity & Marketing

a renowned leader in the construction and renovation industry based in Montreal, is looking for a dedicated and creative freelance Brand Specialist. With our commitment to integrity, transparency, and unparalleled quality, we aim to enhance our brand consistency across all marketing and operational materials. Responsibilities: - Social Media Design: Create engaging profile images, cover photos, and social media post templates for platforms like Facebook, Instagram, and LinkedIn. Ensure the designs consistently reflect our brand identity using our company colors and logo. - Print Advertising Materials: Design impactful magazine and newspaper ads, flyers, brochures, business cards, letterheads, and envelopes. These materials should effectively communicate our values and services while adhering to our visual identity. - Jobsite Branding: Develop visible and recognizable jobsite banners, signs, vehicle wraps, and uniform badges. These should prominently feature our company logo, service list, and contact information, maintaining brand visibility in various operational environments. Brand Colors: - Vibrant Blue (Hex: #15299E; RGB: (21, 41, 158); CMYK: (87, 74, 0, 38)) – Primary background color across all brand materials, symbolizing trust and professionalism. -Bright Yellow (Hex: #F5C400; RGB: (245, 196, 0); CMYK: (0, 20, 100, 0)) – Used for the logo and key typography elements, providing a striking contrast and conveying energy and optimism. Requirements: - Proven experience in brand development and graphic design, with a portfolio showcasing expertise across various platforms. - Proficiency in Adobe Creative Suite and an understanding of digital marketing platforms. Excellent communication skills with the ability to create visually appealing designs that maintain brand consistency.